Homegrown brand Castlery to unveil new flagship store at Liat Towers


“Being the very first neighborhood furniture brand name to establish in Liat Towers is a significant and also meaningful milestone for us. It is a physical symptom of our development passions and also mirrors our steady dedication to keeping real to our origins, “claims Castlery founder Declan Ee.

Native furniture pieces company Castlery plans to reveal a new flagship shop at Liat Towers in the third quarter. Completing 24,000 sq ft across two floors, it is going to be the company’s biggest showroom to date and will certainly include an enhanced store experience that matches Castlery’s online-to-offline buying experience. Spotted in the heart of Orchard Road, Liat Towers is also residence to international brand names like Hermes, a French deluxe style home as well as Swiss luxury watch manufacturer Audemars Piguet.

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What had actually begun as a four-man group in Ubi in 2013 has actually expanded as an electronic brand name as well as a disruptor in the typical furniture pieces service market. Castlery’s collection of furnishings currently sits in 300,000 residences around the world.

Given that joining the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has actually viewed a six-fold surge in profits, opening stores in around 50 cities in the United States and also increasing operations in Australia.

“Castlery has actually created a clear strategy to obtain this desire while maintaining a good Singapore base,” shares Jeffrey Siow, handling supervisor as well as chief executive officer of EnterpriseSG. Currently, global orders make up over 80% of Castlery’s overall profits.

“The government will certainly recognize as well as associate more companies like Castlery to construct the next generation of Singapore Global Enterprises as the future engine of growth for our market,” includes Siow. As part of its global expansion technique, the company also prepares to hire 100 even more crews over the next year to fill up supply chain, promotion as well as aesthetic selling positions.


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